Director, Marketing & Strategy
Kaytlyn, who started her multifamily career in 2010, provides in-depth marketing support and strategy for Mack properties. She has overseen performance success for lease-up and stabilized properties while serving in on-site property manager and regional manager roles. Kaytlyn holds expertise in creating and executing multichannel advertising campaigns, conducting detailed market analyses, monitoring industry and market trends, implementing digital marketing and social media campaigns, developing marketing automation solutions, settings strategic marketing goals with clients, leading brand refresh initiatives, managing project budgets, coordinating public and media relation projects, planning resident events, conducting outreach marketing, hiring and training associates and hiring and evaluating suppliers. Prior to joining Mack, Kaytlyn held leadership roles at Avenue5, Riverstone Residential Group, Syringa Property Management and Greystar.